Event Title: 9th National Research Congress

Greetings from the Marketing & Opinion Research Society of the Philippines (MORES)!



MORES is holding its 9th National Research Congress on September 24 to 26, 2008, at Hotel Stotsenberg, Clark Freeport Zone, Pampanga. This is a biennial event, which is participated by close to 400 delegates from the marketing, advertising and research industries, as well as the academe.

This year's theme of the congress is "MRXXX: MORES at 30".

We encourage you to participate in this forthcoming Research Congress. We also urge you to register as early as NOW to secure your slot in the Congress. Download and fill-up the registration form and send this to the MORES Secretariat with fax number +632-5315204.

For further inquiries and for sponsorship packages, please contact Ms. Bing Porcia, MORES Secretariat at +632-5336653.

Thank you and see you at the conference!

Downloadables:


Conference Topics:


Day 1 Wednesday, September 24, 2008

8:00 - 12:00 noon » Registration & Lunch
12:00 - 1:00 pm » Lunch
1:00 - 1:30 pm » Opening of Conference and Exhibition Hall » GM of CDC
1:30 - 1:45 pm » Welcome Remarks/Openning Address » Congressman Lazatin

Module 1 » On Solid Ground: XXX Years of Quality Research

1:45 - 2:15 pm » MR XXX : Research that Lasts -
1:45 - 2:15 pm » What has Changed, What has not? » Mercedes R. Abad

Module 2 » Driving Businesses: XXX Years of Using Market Research

2:15 - 2:45 pm » Consumers Then and Now: The Manufacturers'
2:15 - 2:45 pm » Researching Experience » Alden Castaņeda, Mister Donut
2:45 - 3:15 pm » Communicating Then and Now: The Advertising/
2:45 - 3:15 pm » Media Agency Experience » Vicky Ortega, BrandLab
3:15 - 3:45 pm » Media Agency Experience » Yoly Ong, Campaigns & Grey
3:15 - 3:45 pm » Media Agency Experience » Angelito Pangilinan, MediaCom
4:00 - 4:15 pm » Coffee Break
4:15 - 4:45 pm » Keynote Speech » Gov. Ed Panlilio
4:45 - 5:30 pm » Reaching Audiences and Readers Then and Now:
4:45 - 5:30 pm » The Media Owner Experience » Lucien Dy-Tioco, PhilStar
5:30 - 6:00 pm » Q & A » Moderated by Ms. Feddie Magpantay
7:00 pm onward » DINNER » MORES at XXX-AVP

Day 2 » Thursday, September 25, 2008

Module 3 » Upholding Traditions: XXX Years of Market Research Excellence

9:00 - 9:45 am » Tried and Tested Methodologies: Thirty Years of
9:00 - 9:45 am » First Hand Fieldwork Experience » Alex Damaso, AE Research
9:45 - 10:30 am » Digital Solutions to Data Collection » Donald Lim - Yehey
10:30 - 10:45 am » Coffee Break
10:45 - 11:30 am » Measuring Tomorrow's Broadcast Today » Phillip Jones, TNS
11:30 - 12:00 noon » Q & A » Moderated by Julie Mercado
12:00 - 1:30 pm » Lunch
1:30 - 2:15 pm » Online Audience Measurement » Lisa Cousens, Nielsen
2:15 - 3:00 pm » Interactive Voice Response » Heidi Villafaņa, Synovate, Inc.
3:00 - 3:15 pm » Coffee Break
3:15 - 4:00 pm » Tracking the Shopper » Arnaud Frade, TNS
4:00 - 4:45 pm » Tracking the Shopper » Marge Martinez, Nielsen
4:45 - 5:30 pm » Q & A » Moderated by July Mercado

Day 3 » Friday, September 26, 2008

Module 4 » Surging Ahead: XXX and Beyond

9:00 - 9:45 am » Market Research Trends: Keeping up with
9:00 - 9:45 am » emerging research needs » Bienvenido C. Niles, Jr.
9:45 - 10:30 am » Juan, John Jhun-jhun » RJ Esteban, Emil Avenido & Arman
9:45 - 10:30 am Juan, John Jhun-jhunMercado, PSRC-RI
10:30 - 10:45 am » Coffee Break
10:45 - 11:30 am » Economic Forecast » Diwa Guinigundo,
10:45 - 11:30 am Economic ForecastBangko Sentral ng Pilipinas
11:30 - 12:00 noon » Q & A » Gary de Ocampo
12:15 - 12:30 pm » Recap and Closing » Gary de Ocampo