MORES CODE OF ETHICS

Section 3.5 Before children under the age of 12 are interviewed or asked to accomplish a questionnaire, the following conditions shall be observed:

a. The written permission of a parent or guardian or other persons responsible for them, shall be obtained.

b. The interviewer shall allow the responsible person to see or hear the questions which shall be asked or otherwise describe the nature of the interview in sufficient detail to enable the responsible person to reach an informed decision.

c. The interviewer shall specifically inform the responsible person if it is intended that the children shall test any products or samples.

d. In seeking permission to interview a child from an adult other than a parent or guardian, the interviewer shall have to be reasonably satisfied that the parent or guardian, when they hear about the interview later, (will not disapprove), or will in fact consider the adult to have been responsible for the child. Otherwise, the interviewer shall not proceed with the interview or consider the interview if there is any doubt about this.

Section 3.6 the respondents’ right to withdraw or refuse to answer at any stage of the interview or to require information already supplied to be deleted shall be respected and shall not be infringed upon.

Section 3.7 Any assurance or promises given to respondents, whether oral or written, shall be honored.

RELATIONS BETWEEN CLIENTS AND RESEARCH COMPANIES

Section 3.8 Research organizations shall complete on the basis of merit. (Moreover, they shall not engage in unfair trade practices to obtain an account or client).

Section 3.9 Research organizations shall provide advertisers and advertising agencies with accurate, up-to-date and meaningful data on their capabilities and capacity to undertake research projects.

Section 3.10 Research briefs specifications provided by a client shall remain the property of the client. When the research company receives neither the commission nor payment for proposals requested by a client they remain the property of the research company. Contents of both shall not be revealed to third parties without permission.

Section 3.11 The research company shall be entitled to charge the client the cost incurred for preparing research proposals and questionnaires.

A proposal is defined as a submission requiring comprehensive design as to methodology sampling and questionnaire (or outline of information to be obtained). Tenders however shall not apply to simple price quoted that do no involve detailed study or that cover only general and standard specifications for ordinary surveys or when research specifications are completely furnished by client.

An expiry date on the quotation or proposal must be included, otherwise client may safely assume that cost will remain the same regardless of the time gap between submission of proposal to actual approval date.

Section 3.12 A particular research technique developed solely by one party either client or research company, must not be used for other companies without first obtaining the approval of the party who developed the technique.

A research technique developed jointly by the client and the research company shall not be used arbitrarily by the research company or the client. Whoever uses the technique for other research projects shall obtain the other party’s approval beforehand.

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