MORES CODE OF ETHICS

Section 3.13 The research company shall not reveal to respondents nor to any other person not directly concerned with the project, the (identity) of the client unless there is an agreement to the contrary between the client and the research company.

Section 3.14 All confidential material relating to the client shall remain confidential to persons wholly or substantially engaged in the service of the research company or such sub-contractors as may be appointed with the client’s approval.

The research agency shall take reasonable steps to ensure the security of reports, questionnaires and other material which is confidential to any client. Moreover, members of research companies shall also endeavor to keep findings and conclusions from studies conducted by them secure and confidential.

Section 3.15 Any findings derived from the study, other than published information, shall not be disclosed at any time by the research company to any person other than to the client commissioning the study, unless the prior consent of the client has been obtained. This refers only to studies exclusively commissioned by a specific client, or clients, and it does not refer to the research techniques used in the study, nor to (analytical methods), so long as there is no disclosure of any such findings.

Section 3.16 Where a client seeks an exclusive arrangement of some type, both the rights and obligations of the two parties under that agreement must be specifically understood by each. A client can bind a market research company to work exclusively for him only when adequate compensation is paid for restricting the research company’s right to service others. For this, the contract should represents a two-way agreement by which the client undertakes to use that research company, exclusively, for a defined period within a defined research area and a defined compensation package.

Section 3.17 A market research company undertaking studies for one client is under no obligation to five the identity of its other clients.

Section 3.18 Every (market survey) report issued by the research company for a study which it has been specifically commissioned by a client shall contain the following information:

  1. The purpose of the study.
  2. For whom and by whom the study was conducted.
  3. A description of the method by which information was collected (that is, whether by personal interview, group interview, telephone interview, postal method, mechanical recording devise or by some other method).
  4. Adequate description of field staff and any control method used.
  5. A definition of the population sampled, together with the basic demographic data about it derived from the survey and compared if possible with census or other authoritative statistics.
  6. The size and nature of the sample, with a description of any weighting methods used and a comparison where applicable, of the planned sample with the interviews completed.
  7. The number of geographical distribution of sample areas.
  8. Date of field work.
  9. Copy of questionnaire.
  10. All other data previously agreed upon by client and research company.

Section 3.19 Research companies, when presenting the results of a project. Whether such presentation is in written or oral description, or in any other form, shall make a clear distinction between the objective results and their own opinions and recommendations. Additionally, the research company using any portion, framework, concept or technique from a published material (book, journal article, and the like) should acknowledge the source. Not to do so is in violation of intellectual property rights.

Section 3.20 Members of research companies shall not knowingly disseminate conclusions from a given research project or service which are inconsistent with, or not warranted by, the data. They shall also do their best to restrain any other party from disseminating any such conclusions which arise from research to which they have been connected.

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